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Conferences and Workshops
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Can you Hear Me Now? New Approaches for Promoting Independent Schools

Monday, May 3, 2010
10:00 am - 3:00 pm

The Gage Restaurant
24 South Michigan Avenue
Chicago, IL

***Registration has reopened. Due to the overwhelming interest in this workshop, ISACS has relocated the workshop to accommodate more attendees. The workshop will now be held at the Hotel Allegro. See additional information below on location***

Perceptions about your school can influence your ability to attract students and teachers, raise money, and work in the community. This workshop, designed for communications, admissions, alumni relations, and development staff, will teach you how to tell your school’s story and reach more people.

You'll learn how to:
  • Gauge public opinion about your school and correct misperceptions,
  • Research audiences and target the right people to reach your goals,
  • Craft messages that resonate,
  • Harness the power of the media in good times and bad,
  • Use Web 2.0 technologies such as social networking sites, YouTube, and blogs to reach audiences and influence opinion,
  • Measure the success of your outreach initiatives, and
  • Facilitate strategic discussions and shape the future of your school.

Myra McGovern has worked for the National Association of Independent Schools (NAIS) since 1999. As the director of public information, she manages the association’s media relations program, speaking on behalf of the association and independent schools. She also develops statistical resources, and compiles information and referrals for reporters and editors world-wide. Her writing has appeared in numerous publications, including Education Week, The New York Times, and The Washington Post.

Prior to joining NAIS, Ms. McGovern worked with an organization in the Republic of Ireland that provides visual and performing arts programs for disadvantaged children. She earned a B.A. from Sarah Lawrence College in New York and has done graduate work in strategic communications at the George Washington University.

NEW Updated Location
The workshop will take place at the Hotel Allegro, 171 W. Randolph St. in Chicago, IL

Click here for directions and parking information for the Hotel Allegro.

Hotel Reservations
ISACS has added a block of rooms at the Hotel Allegro for $169 plus tax/night (single or double occupancy) for the night of Sunday, May 2. To make a reservation call 1-800-643-1500 and use Group Code: “Independent Schools Association of the Central States" Special discounted room rates are available until Friday, April 16, 2010.

ISACS also recommends the following two hotels and has secured special rates based on availablity. Attendees must make their own hotel reservations; please contact the hotels directly to make your reservations.

The Seneca Hotel
200 East Chestnut
Chicago, IL 60614

Call 1-800-800-6261 and use the group code "ISACSIND" when making reservations for the $99/night plus tax rate for a deluxe room (single/double occupancy). This rate is based on availability. Click here for directions and parking information for The Seneca Hotel. The Seneca is approximately one mile from The Gage and one block from Michigan Avenue.

The Hotel Indigo
1244 N. Dearborn Parkway
Chicago, IL 60610

For reservations, please call the Hotel Indigo directly at 312-787-4980, ask for reservations and request the "Independent Schools Association" rate to receive discounted rooms. Rates vary depending on date of stay; space and availability are limited. To book your room online (and receive the ISACS dicounted rate), click here. The Hotel Indigo is approximately two miiles from The Gage.

Click here for directions and parking information for The Hotel Indigo.

Registration Fee
  • $150 Member Fee
  • $200 Non Member Fee
  • 10% discount for schools sending teams of two or more
  • Workshop includes lunch

Cancellation Policy
Cancellations must be received in writing to ISACS by emailing 10 business days prior to the event to receive a 50% refund. Cancellations received within 10 days of the event will not receive a refund. Registration may be transferred to another member from the same school. ISACS reserves the right to cancel the workshop for insufficient enrollment. In this case, participants will be notified and given a full refund.

Questions? Please call 312-255-1244.

Member Cost: $150     Non-member Cost: $200


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