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Conferences and Workshops
(Click here for the 2019-2020 Professional Development Series PDF)


Marketing in a Nanosecond Culture
Richard P. Honack

Monday, September 26, 2011
10:00 am - 3:00 pm

Kellogg School of Management - Conference Center
340 East Superior Street
Chicago, IL

*** This workshop has reached capacity. You may continue through the registration process to have your name added to the waitlist. Please contact ISACS at 312-255-1244 with any questions. ***

After a well-received presentation at the ISACS heads conference in January 2011, many heads asked us if Richard Honack could be made available for their marketing staff, especially in admissions and development.  ISACS is pleased to announce that he will join us once again for a one-day workshop at the downtown Chicago Kellogg (Northwestern) campus on Monday, September 26.  

Honack is adept at explaining the changing nature of marketing, particularly the way different generations communicate using technology.  As the speed of communication accelerates, messages to the community must be adapted to the target audiences' values and preferences.  Honack guides his audience through this complex process with remarkable clarity, using research at Kellogg to support his ideas.  
We recommend schools consider sending a team to attend this workshop. Several heads have indicated they will come back to hear Honack again and bring one or more top administrators.  
Space is limited. This workshop will reach capacity. Register today!

Richard P. Honack is a Lecturer for Executive Programs at Northwestern University’s Kellogg School of Management and teaches courses in marketing, management and strategic leadership. His research focuses on leading in the “Nanosecond Culture.”  His lectures emphasize the need to understand the changing values, technologies and dynamics of the six-generations that makeup today’s global culture—Great Generation, Silent Generation, Baby Boomers, Gen “X”, Gen “Y” and now Generation “Z”. He discusses the impact that these generational differences make in the marketing of services and products as well as the importance of the different expectations that each of these groups have on management within an organization. Honack is a member of the Kellogg Center for Nonprofit Management’s Executive Education Program where he is an academic director and a faculty member for several programs focused on Strategic Leadership for Nonprofits and on Fundraising and Marketing for nonprofit organizations.  He is a faculty member for  the Center’s Custom Executive Education programs consulting organizations that include Ronald McDonald House Charities, the United States Olympic Committee, USA Swimming and the Harris Bank’s non profit leadership program, to name a few.
The workshop will take place in downtown Chicago at Conference Center at the Kellogg School of Management, 340 East Superior Street, Chicago, IL 60611.
Click here for directions and parking information for the Conference Center at the Kellogg School of Management, Downtown Campus.
Hotel Accommodations
ISACS recommends the following hotel and has secured a special rate based on availability. Attendees must make their own hotel reservations; please contact the hotel directly to make your reservations.
The Seneca Hotel
200 East Chestnut
Chicago, IL 60614
Call 1-800-800-6261 when making reservations for the $109/night plus tax rate for a deluxe room (single/double occupancy). When making reservations, use group code "ISACS Marketing". This rate is based on availability and reservations must be made by August 25, 2011 . Click here for directions and parking information for The Seneca Hotel. The Seneca is just a few blocks from the Kellogg Conference Center. 
Registration Fee
  • $225 Member Fee
  • $275 Non-Member Fee
  • First registrant pays full fee, each additional registrant receives a $25 discount
  • Workshop includes lunch
  • We anticipate reaching capacity for this workshop, please register today!
Cancellation Policy
Cancellations must be received in writing to ISACS by emailing 10 business days prior to the event to receive a 50% refund. Cancellations received within 10 days of the event will not receive a refund. Registration may be transferred to another member from the same school. ISACS reserves the right to cancel the workshop for insufficient enrollment. In this case, participants will be notified and given a full refund. 
Questions? Please call 312-255-1244. 


Member Cost: $225     Non-member Cost: $275


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