Professional Development > Conferences and Workshops

Conferences and Workshops
(Click here for the 2019-2020 Professional Development Series PDF)


Marketing in a Nanosecond Culture
Richard P. Honack

Friday, September 28, 2012
10:00 am - 3:00 pm

Kellogg School of Management - Conference Center
Chicago, IL

Registration is now open for this workshop.
After a well-received presentation at the ISACS heads conference in January 2011 and an oversubscribed workshop the following September, many heads asked us if Richard Honack could again be made available for  their marketing staff, especially in admissions and development.  ISACS is pleased to announce that he will join us once again for a one-day workshop in Chicago on the downtown Kellogg School of Management (Northwestern University) campus on Friday, September 28, 2012  
Honack is adept at explaining the changing nature of marketing, particularly the way different generations communicate using technology.  As the speed of communication accelerates, messages to the community must be adapted to the target audiences' values and preferences.  Honack guides his audience through this complex process with remarkable clarity, using research at Kellogg to support his ideas.  This year he will be spending time discussing Generation "Z" (age 0=14) and how they are different from their predecessors, Generation "Y."  He has new insights on the splitting of Generation "Y" into two groups; the impact of iPad, E-readers and Smartphones and we can expect in education in the next two to three years.  He also will discuss the continuing growth of social media.
New content for the 2012 workshop will also include: new data on internet and social media usage, new tablets to compete with the iPad (which are coming out in the fall 2012) and new trends by Gen "Z" and Gen "Y."
We recommend schools consider sending a team to attend this workshop. Several heads have indicated they will come back to hear Honack again and bring one or more top administrators.  
Space is limited. This workshop will reach capacity. Register today!
Richard P. Honack is an award winning professor, international speaker and consultant on the topics of cultural trends and realities, marketing, strategic leadership and services marketing and management.  His speeches and lectures emphasize the need to understand the changing values, technologies and dynamics of the six-generations that makeup today’s global ‘nanosecond culture’—Great Generation, Silent Generation, Baby Boomers, Gen “X”, Gen “Y” and now Generation “Z”. He discusses the impact that these generational differences, combined with ever changing technologies, make in the marketing of services and products. He also discusses the importance that the different generational expectations have on management within an organization. Honack is Lecturer for Executive Education at Northwestern University’s Kellogg School of Management and he is a member of the Kellogg Center for Nonprofit Management where he is a faculty member for several programs focused on Strategic Leadership for Nonprofits and on Fundraising and Marketing for nonprofit organizations.  He is a faculty member for  the Center’s Custom Executive Education programs consulting organizations that include Ronald McDonald House Charities, the United States Olympic Committee, USA Swimming, Seabury Western Seminary, Cristo Rey Network and the Harris Bank’s nonprofit leadership program, to name a few.
The workshop will take place in downtown Chicago at Conference Center at the Kellogg School of Management, 340 East Superior Street, Chicago, IL 60611. The workshop will be located in Wieboldt Hall. 

Click here for directions and parking information for the Conference Center at the Kellogg School of Management, Downtown Campus. Click here for a map of the area surrounding the Conference Center.

Hotel Accommodations
Please make your own hotel accommodations. ISACS recommends the following hotels: 

Hotel Indigo
1244 N. Dearborn Street
Chicago, IL

ISACS has secured special discounted room rates at the Hotel Indigo: $125/night plus tax (single occupancy) or $139/night (double occupancy) for the nights of Wednesday, September 26 and Thursday, September 27.  To make a reservation for one or both nights, call 1-866-2-INDIGO (463446) and request the ISACS September Group and provide the dates of our stay.  Click here to reserve a room online. Special discounted rates have been extended and are available until Wednesday, September 12.  The Hotel Indigo is appoximately 1 mile from Northwestern's downtown campus.  Taxis are readily available and less than $10 or a 20 minute walk.  Click here for directions and parking information for the Hotel Indigo.

MileNorth - A Chicago Hotel (formerly the Affinia Hotel)
166 E. Superior Street
Chicago, IL 60611
Hotel Telephone:  312-787-6000 

The MileNorth is located one block from the workshop location/Northwestern downtown campus.

Please make your reservations using the online booking tool. ISACS will be using the Northwestern discounted rate for this workshop. We recommend booking your hotel room early. Click here to reserve your room online.

If you have any questions about hotels, please call ISACS at 312-255-1244.

The hotel is located one block west of the Conference Center at the Kellogg School of Management. Click here for hotel and parking information.

Daily Parking for The Kellogg School of Management
The parking garage for the Conference Center, Wieboldt Hall, is located at the Erie/Ontario parking garage, 321 E. Erie - bordered by Erie (north) and Ontario (south) streets and Fairbanks Court (west).  Parking entrances are located on Erie and Ontario streets. See attached map for more detail.  This parking garage is for daily parking, not overnight parking. To access the parking garage take Michigan Ave. to Erie and go east.

**Request for Parking Discount Coupon – please email by 9/20**
If you plan to drive for the day and would like to take advantage of a substantial discounted parking rate, ISACS can pre-order $12 discounted parking passes. If you are planning to drive for the day and park in the parking garage at 321 E. Erie, please email by Thursday, September 20th to request a discounted parking pass. ISACS will then invoice your school for the $12. ISACS will provide you with a discounted parking voucher for the garage when you arrive on September 28th. ISACS must receive a request for the parking discount by Thursday, September 20th.

The discounted rate is valid for daily parking only.  It does not include overnight parking.

Registration Fee

  • $225 Member Fee
  • $275 Non-Member Fee
  • First registrant pays full fee, each additional registrant receives a $25 discount
  • Workshop includes lunch
  • We anticipate reaching capacity for this workshop, please register today!
Attend a related workshop on September 27, 2012 - Thinking Strategically about Financial Aid & Parent Entitlement with Aaron Wachholz.  For more information and to register, click here.

Cancellation Policy
Cancellations must be received in writing to ISACS by emailing 10 business days prior to the event to receive a 50% refund. Cancellations received within 10 days of the event will not receive a refund. Registration may be transferred to another member from the same school. ISACS reserves the right to cancel the workshop for insufficient enrollment. In this case, participants will be notified and given a full refund. 

Questions? Please call 312-255-1244. 


Member Cost: $225     Non-member Cost: $275


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