Professional Development > Conferences and Workshops

Conferences and Workshops
(Click here for the 2019-2020 Professional Development Series PDF)


Teaching Media Education/Literacy Skills and Issues
Bob McCannon

Friday, November 30, 2012
9:30 am - 3:00 pm

Hotel Allegro
Chicago, IL

Why is Media Education critically important to our students and our schools?

"Starting with the U.S. Surgeon General’s Report of 1971, health professionals, parents, teachers, researchers, and politicians have become increasingly concerned about ever more powerful electronic media. Never before has a society and its children been subjected to so much violence, sex, advertising, materialism, negative role models, and other antisocial messages. Never before has an electorate suffered so many negative and misleading political ads, financed by huge special interests’ donations that wind up in media corporations’ coffers.” (McCannon, 2012: Children, Adolescents and Media)
Media education is the process through which individuals become media literate and able to analyze and fully understand the impact of media messages and productions.  Media education/literacy provides an authentic connection to real world learning but remains a curricular area in need of formal attention and focus.   Are our schools extending the positive aspects of popular culture but also tackling the critical skills required to navigate the increasingly complex challenges and questions in the media landscape?  Do our students ask: Who is the intended audience?  From whose perspective is this being told? How might different audiences receive the same message? How does new technology impact relationships, culture, community and education?
PreK-12 teachers will be able to use the skills, content and strategies presented by veteran teacher, author and consultant, Bob McCannon. Media education/media literacy (ME/ML) should present sequential higher level cognitive skills that involve and entertain students of all ages with content that is relevant to many subject areas as well as health and wellness. 
After introducing the importance of ME/ML, Bob will quickly cover core concepts then involve attendees with the language of persuasion and advanced principles of media education. Participants will receive Bob's DVD that develops 63 principles with over 90 video examples that can become lessons for classes through hundreds of questions designed to stimulate critical thinking and discussion.
This workshop is for all PreK-12 educators.
Bob McCannon, an American Academy of Pediatrics’ Media Educator of the Year and President of the Action Coalition for Media Education (ACME), has done thousands of workshops worldwide. Bob taught middle school through graduate school for 30 years, and has authored over 40 texts, videos and DVDs.  After building the country’s most successful state ME/ML non-profit, Bob founded ACME, the only national ME/ML group which is completely independent of Big Media. Bob published the most in-depth review of ME/ML research in Children Adolescents and Media - college text (3rd edition due in Dec. 2012).  For more information, visit his website
The workshop will take place in Chicago at the Hotel Allegro, 171 West Randolph Street.
The Hotel Allegro is located in the heart of downtown Chicago in the busy theatre district in close proximity to the Art Institute and Navy Pier. It is also just minutes from Grant Park, Millennium Park, Lincoln Park and Chicago's beautiful lakefront that stretches for miles.
Hotel Allegro offers valet parking service.  Valet parking is $26 for 4-6 hours and $51 for over 6 hours with in and out privileges (rates are subject to change).  The self parking rate is $46 for over 6 hours. There are several lots within a few blocks of the hotel that offer less expensive daily parking.
Click here for directions and parking information for the Hotel Allegro.
Hotel Reservations
ISACS has secured special discounted room rates at the Hotel Allegro: $159/night plus tax (single or double occupancy). To make a reservation, call 1-800-KIMPTON and use Group Code: "ISACS Media" or click here to reserve a room online. Special discounted rates are available and extended until Wednesday November 21.
Registration Fee
• $190 Member Fee
• $240 Non Member Fee
• First registrant pays full fee, each additional registrant receives a $20 discount
• Workshop includes lunch 
Cancellation Policy
Cancellations must be received in writing to ISACS by emailing 10 business days prior to the event to receive a 50% refund. Cancellations received within 10 days of the event will not receive a refund. Registration may be transferred to another member from the same school. ISACS reserves the right to cancel the workshop for insufficient enrollment. In this case, participants will be notified and given a full refund. 
Questions? Please call 312-255-1244.


Member Cost: $190     Non-member Cost: $240


55 West Wacker, Suite 701 · Chicago, IL 60601 · Telephone (312) 750-1190 · Fax (312) 750-1193
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