Professional Development > Conferences and Workshops

Conferences and Workshops
(Click here for the 2019-2020 Professional Development Series PDF)


Communicating with Contemporary Digital Media
David Jakes

Friday, October 13, 2017
9:30 am - 3:00 pm

ISACS Classroom
Chicago, IL

The enormous capacity of the Web provides access to a variety of interesting and compelling media that portray experience, knowledge and the social interaction of people. The Web, along with the technology tools that we have, provide the capacity for creating and sharing media instantly and in a variety of ways. In this workshop, we'll explore the principles of visual literacy as a context for creating media that matters. We?ll examine cutting-edge tools that can be used for capturing, creating, remixing, and sharing media creations and discuss techniques and strategies for using media to communicate with stakeholders. Leave the session with a global yet practical understanding of the principles of creating compelling media, what is available to produce and share media, how this applies to your specific role in education, and how you can get started tomorrow.

During this workshop, participants will:

  • describe brain-based techniques for employing media in messaging and storytelling, explain principles of visual literacy, and evaluate the effectiveness of a variety of media messages
  • apply best practice media techniques for developing compelling media products (presentations, graphics, video, etc.) using cutting-edge tools on a range of devices
  • practice with these tools to create a variety of media products - Explain how to create visual imagery for communicating with social media
  • explain how copyright and fair use applies to the use and distribution of media
  • describe what constitutes an appropriate digital presence for students, professionals, and organizations

This workshop is appropriate for a wide audience that includes teachers, administrators, librarians, and public relations personnel. A goal of the workshop is to develop an understanding of the importance of media from different school roles and perspectives. The prerequisite for participation is simply an interest in media.

Participants will have a deeper understanding of how to communicate with media, be able to design compelling messages and stories based in the research-based principles of visual literacy, and do so with cutting edge digital tools. For those participants that work with students, the content of this workshop is directly transferable to classroom settings and learning experiences that dramatically improve how students create and employ media.

Participants are encouraged to bring their computers, tablets, and smartphones to this workshop.

David Jakes is a leader in the educational technology field. Jakes focuses on the design process to support organizational growth, development, and change required to create relevant and meaningful conditions for student learning. His thought leadership includes addressing the need to develop agile, connected, and personalized learning environments that support contemporary education. Before his current position as chief design officer of David Jakes Designs, he was a teacher, technologist, and administrator. His design experience includes working as a digital designer and strategist for CannonDesign and The Third Teacher+, an architecture firm and learning space consultancy.

Location of Workshop
The workshop will take place at the ISACS classroom at 55 West Wacker Drive, Suite 702, Chicago, IL. 

Directions, Parking & Public Transportation
The location is located in the heart of Chicago, with easy access to public transportation.

Click here for directions to the ISACS classroom including driving, parking and public transportation directions. Parking is available at several area garages. To secure discounted rates prior to your arrival in Chicago, visit If possible, we suggest taking public transportation.

Air Travel
Both Midway and O'Hare airports are easily accessible to the ISACS classroom. Fly into Midway (on Southwest Airlines) or into O'Hare and take the "L" (Chicago's public transportation) and be at the ISACS classroom in less than an hour.  

‚ÄčGO Airport Express (Share-a-Ride) Shuttle Service
ISACS has negotiated a special rate with GO Airport Express for ISACS members – 15% off the standard rates. Reservations MUST be made in advance and online to receive the discounted rate.  The standard rate per person to/from O’Hare is approximately $28 one-way; $49 round-trip. The standard rate per person to/from Midway is approximately $24 one-way; $40 round-trip. To receive the 15% discount off the standard rates, please click here for the Go Airport Express website to make a reservation in advance. A credit card is required and charged at the time of reservation. Airport walk-ups are not eligible for the discounted rate. Parties of two more reserving at the same time receive a discount. Please visit their website for more information.  

Hotel Accommodations
ISACS has secured discounted hotel accommodations at The Godfrey Hotel Chicago: a luxury boutique hotel with commanding southern views of the city skyline. To make a reservation, please contact The Godfrey Hotel Chicago at 312-649-2000 and make sure to identify yourself as a member with the Independent Schools Association of Central States (ISACS) and provide them with the Group Code: ISACS David Jakes Workshop. Credit cards are required to book all room reservations. If you would prefer to book online please click here to make your reservation. For directions to The Godfrey Hotel Chicago, which also includes walking directions to the ISACS classroom, click here

If you are looking for another option or the room block is full, please take a moment to check out the other hotels which ISACS has partnered with in the Chicago area. The hotels are within walking distance of the ISACS classroom and, as a member of ISACS, you have access to the discounted rates all year long for your professional and personal travel. Click here to find out how to make a reservation at any of the hotels and select the option that meets your travel needs. We recommend booking your hotel room early. 

If you have any difficulties booking a room at The Godfrey Hotel Chicago or any other property, please contact the ISACS office at 312-750-1190.

Registration Fee

  • $200 member fee 
  • $250 non-member fee 
  • The first person pays the full fee, each additional registrant receives a $20 discount
  • Workshop includes coffee/tea, light breakfast, lunch and refreshments.
  • Please review the Registration Confirmation information below

Registration Confirmation Communications from ISACS
Once registration for the workshop has been completed the following communications will be sent from ISACS:

  • Once registration is complete, an email will automatically be sent to the contact person on the registration confirming that registration has been completed.
  • Approximately three weeks prior to the workshop, ISACS will send a confirmation email to the registrant with details for the workshop.
  • Approximately one week prior to the workshop, ISACS will send a final confirmation email to the registrant with details for the workshop.

If you do not receive these emails prior to arriving at a workshop, please call the ISACS office at 312-750-1190. It is possible your email address was entered incorrectly OR your registration was not completed.

Cancellation Policy
Cancellations for workshops held at the ISACS classroom must be received in writing to ISACS by emailing 10 business days prior to the event to receive a refund. ISACS will determine the refund amount, if any, on a per workshop basis and may be unable to determine the refund amount until the workshop’s conclusion. At any time, registration may be transferred to another member from the same school. If a workshop has a waitlist and ISACS can identify a replacement, a full refund will be provided. ISACS reserves the right to cancel the workshop for insufficient enrollment. In this case, participants will be notified and given a full refund. 

Member Cost: $200     Non-member Cost: $250


55 West Wacker, Suite 701 · Chicago, IL 60601 · Telephone (312) 750-1190 · Fax (312) 750-1193
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