Professional Development > Conferences and Workshops

Conferences and Workshops
(Click here for the 2019-2020 Professional Development Series PDF)
 

 

Marketing to Many While Marketing 1:1
Maria Kadison & Nick LeRoy

May 7 - 8, 2020

Hotel Allegro
Chicago, IL

In the increasingly competitive school market, independent schools can not consider marketing an afterthought or rely on tactics that worked five years ago. Parents have changed and the way that you interact with your prospective families must change as well.

In this highly interactive two-day workshop, school leaders and enrollment directors will learn how to structure an enrollment marketing program that will resonate with their prospects and drive greater enrollment. 

Participants will learn about the demographic trends impacting their enrollment, how to establish their key value proposition, and how to ensure that their messaging and school brand resonates with the correct target market.  A deep dive into the parent journey will provide context and a framework for schools to ensure that their marketing is tailored to each stage of the parent’s experience and how to change these prospective parents into enrolled families.

Leave with specific takeaways and a much deeper understanding of the right way to conduct school marketing.

Marketing, admissions, enrollment directors, and heads of school will all benefit from this workshop.

Day 1: Marketing to Many will begin at 9:30 am and at 3:30 pm. Registration and will open at 9:00 am on  May 7. A continental breakfast will be available starting at 9:00 am.

Day 2: Marketing 1:1 will begin at 8:30 am and end at 2:30 pm. A continental breakfast will be available at 8:00 am.

Maria LaTour Kadison is the president and CEO of EdwardsCo and a trusted partner to senior leadership and trustees in independent day schools, boarding schools, and higher education institutions across the country. Kadison began consulting in education after a successful career in international strategy and marketing consulting. Her education career began in 2001 at Simmons College as the vice president for marketing where she led institutional branding, admissions marketing, and advancement communications for the undergraduate college and five graduate schools. Kadison and her team are credited with doubling enrollment at Simmons within four years. Kadison and the EdwardsCo teams have won more than 35 CASE and other industry awards for brand development, the overhaul of marketing materials, multi-media marketing, market research, and capital campaign communications. She is a graduate of the Wheeler School (RI) as well as Emory University for undergrad and Yale for an MBA and MA in international relations. 


Nick LeRoy is the founder and president of Bright Minds Marketing, a  school enrollment consulting firm. For the past five years, Bright Minds Marketing has been helping schools refine their marketing approach and increase their student enrollment. Prior to starting Bright Minds Marketing, LeRoy was the executive director for the Indiana Charter School Board, Indiana’s statewide authorizer of charter schools. In this role, LeRoy, oversaw a diverse portfolio of 19 schools as well as served as a resource to the state legislature and Governor’s office on charter school policy. Before his time in education, he was a global marketing executive with Eli Lilly & Company where he had responsibility for the commercialization efforts of several brands and served two assignments in Canada and China. LeRoy has a BA in history from the University of Utah and an MBA in marketing from Emory University.

Location of Workshop
The workshop will take place at the Hotel Allegro, 171 West Randolph Street, Chicago, IL

Directions & Public Transportation
The Hotel Allegro is located in the heart of Chicago, with easy access to public transportation. Click here for directions to the Hotel Allegro including driving, parking, and public transportation. 

Parking at the Hotel Allegro
Overnight valet parking at the Hotel Allegro is $63/night with in and out privileges.

Daily valet parking for the ISACS event is $29/day (for up to 10 hours) with no in and out privileges. 

Air Travel
Both Midway and O'Hare airports are easily accessible to the Hotel Allegro. Fly into Midway (on Southwest Airlines) or into O'Hare and take the "L" (Chicago's public transportation) and be at the ISACS classroom in less than an hour.  

​Ground Transportation from O'Hare and Midway Airports
Taxis from O'Hare and Midway airports cost approximately $40-50 to downtown. Uber/Lyft options are offered at both airports and will be less expensive.

ISACS has negotiated a special rate with GO Airport Express (shared van shuttle service) for ISACS members – 15% off the standard rates. Reservations MUST be made in advance and online to receive the discounted rate.  The standard rate per person to/from O’Hare is approximately $28 one-way; $49 round-trip. The standard rate per person to/from Midway is approximately $24 one-way; $40 round-trip. To receive the 15% discount off the standard rates, please click here for the Go Airport Express website to make a reservation in advance. A credit card is required and charged at the time of reservation. Airport walk-ups are not eligible for the discounted rate. Parties of two more reserving at the same time receive a discount. Please visit their website for more information.  

Hotel Accommodations 
ISACS has secured discounted rooms at the Hotel Allegro at the rate of $239/night (single or double occupancy) for the nights of Wednesday, May 6 and Thursday, May 7. To make a reservation call 1 800-643-1500 and use Group Code: "ISACS Admissions & Marketing" or Group ID: NBB to receive the discounted rate. The discounted rate is available until April 16, 2020. To reserve a room online, click on the Booking Link.

We recommend making hotel reservations early as rooms are limited and in high demand in May.

If you need any assistance making your hotel reservations, please call the ISACS office at (312) 750-1190

Registration Fee

  • $375 member fee
  • $475 non-member fee
  • The first person pays the full fee, each additional registrant from the same school receives a $20 discount
  • Workshop includes light breakfast, lunch, and daily refreshments 
  • Register early as this workshop will reach capacity
  • Please review the Registration Confirmation information below

Registration Confirmation Communications from ISACS
Once registration for the workshop has been completed the following communications will be sent from ISACS:

  • Once registration is complete, an email will automatically be sent to the contact person on the registration confirming that registration has been completed.
  • Approximately three weeks prior to the workshop, ISACS will send a confirmation email to the registrant with details for the workshop.
  • Approximately one week prior to the workshop, ISACS will send a final confirmation email to the registrant with details for the workshop.

If you do not receive these emails prior to arriving at a workshop, please call the ISACS office at (312) 750-1190. It is possible your email address was entered incorrectly OR your registration was not completed.

Cancellation Policy
Cancellations for workshops held at the ISACS classroom must be received in writing to ISACS by emailing programinfo@isacs.org 10 business days prior to the event to receive a refund. ISACS will determine the refund amount, if any, on a per workshop basis and may be unable to determine the refund amount until the workshop’s conclusion. At any time, registration may be transferred to another member from the same school. If a workshop has a waitlist and ISACS can identify a replacement, a full refund will be provided. ISACS reserves the right to cancel the workshop for insufficient enrollment. In this case, participants will be notified and given a full refund. 

Contacting the ISACS office
If you have any questions related to any aspect of your attendance or travel, please contact the ISACS office at (312) 750-1190 or email programinfo@isacs.org.

 

 

 



Member Cost: $375     Non-member Cost: $475


   






55 West Wacker, Suite 701 · Chicago, IL 60601 · Telephone (312) 750-1190 · Fax (312) 750-1193
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